How to Brief a Plus Size Model Agency for a Campaign

How to Brief a Plus Size Model Agency for a Campaign

If you want to book the right models for a campaign, the quality of your brief matters. A clear brief helps a plus size model agency understand what you need, who the project is for, and how to match the right talent to your brand.

The best briefs are specific. They explain the project, the audience, the look, the dates, and the usage. That makes the booking process faster and improves the quality of the shortlist you receive.

What to include in your brief

1. Project type

Start by stating what kind of campaign it is.

Examples:

  • fashion campaign

  • e-commerce shoot

  • editorial content

  • runway presentation

  • brand launch

  • social media campaign

2. Brand background

Give a short explanation of your brand, your style, and your customer.

This helps the agency understand whether the talent should feel:

  • commercial

  • premium

  • lifestyle-led

  • fashion-forward

  • editorial

  • confident and approachable

3. Model requirements

Be clear about the size, height, age range, and look you need.

If you are open to different options, say that too. A good agency can help you balance brand fit with practical availability.

4. Shoot details

Include:

  • shoot date or date range

  • location

  • call time

  • wrap time

  • number of models needed

  • whether travel is covered

5. Usage details

This is one of the most important parts of the brief. Tell the agency where the images or video will be used:

  • website

  • social media

  • organic marketing

  • paid advertising

  • print

  • retail materials

6. Budget

Even a rough budget range helps the agency recommend the right talent.

Why a strong brief matters

A strong brief saves time on both sides. It reduces back and forth, helps the agency shortlist better, and makes the process feel more professional from the start.

If the brief is vague, the shortlist is usually weaker. If the brief is clear, the shortlist is usually stronger.

What to send with your brief

If possible, include:

  • brand website

  • reference images

  • mood board

  • sample outfit direction

  • production contact

  • booking deadline

That gives the agency everything needed to move quickly.

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Ms Curvaceous UK